Arctic Wool

Arctic Wool

Client: Corporate ID

Skills: Photoshop, illustrator, Editing, Typography

Tags: photoshop, illustrator, indesign, corporate id, packaging

Objective in this project was to develop an identity for a high-end company specializing in environmentally friendly sustainable apparel and products made from sustainable fibers.

Though research, my idea for a sustainable fiber was based on the fur of a Samoyed (dog). Years ago Samoyedic people from Siberia used the fur of the Samoyed to create clothing. It kept them dry, warm and was naturally waster resistant. It is today considered very sustainable and it also biodegradable